State of Distribution 2025

The State of Distribution is an annual flagship report by RateGain that presents insights on global hotel distribution, booking trends, and technology adoption. The objective of this UI was to transform a data-heavy industry report into a visually engaging, easy-to-consume digital experience for hospitality leaders and decision-makers.

The design focuses on clarity, hierarchy, and storytelling through data. A modern gradient visual language and circular patterns were used to symbolize connectivity and the evolving distribution landscape. The layout breaks complex insights into structured sections such as industry challenges, technology adoption, decision factors, and automation trends. This allows users to scan key findings quickly while still having the option to explore deeper.

Interactive-style components, card layouts, and chart-driven visuals were prioritized to make statistics more digestible. Strong typography and consistent color coding help guide attention to key numbers and insights. Clear CTAs like “Download Full Report” support lead generation and report access goals.

Overall, the UI balances B2B professionalism with modern digital aesthetics, ensuring the report feels credible yet approachable. The experience positions RateGain as a thought leader by presenting research in a format that is insightful, user-friendly, and aligned with today’s data-driven hospitality industry needs.